2011 MAACO Bowl Las Vegas Set For Dec. 22

Maaco, Inc. Extends Title Sponsorship, Tickets On Sale June 20


LAS VEGAS - ESPN Regional Television, Inc. (ERT), a subsidiary of ESPN, and the MAACO Bowl Las Vegas have announced that the 2011 game will be played Thursday, Dec. 22, at 5 p.m. PT (8 p.m. ET) at Sam Boyd Stadium.

ERT also announced that Maaco, Inc. has picked up its option year for 2012 and will now serve as the bowl's title sponsor for at least two more years.

''We are very pleased with the increased name recognition of the MAACO Bowl Las Vegas as well as our partnership with ESPN and the city of Las Vegas,'' said Ken Walker, CEO of Maaco, Inc., which first partnered with the game in 2009.

Tickets for MAACO Bowl Las Vegas XX will go on sale June 20. Prices are $25, $35, $55 and $100 and can be reserved by phone at by calling (702) 732-3912. Prior to that, however, a 48-Hour Sale will be available to all previous ticket buyers on May 17-18 (receive same seats or upgrade before public on-sale date. Early purchasers will also receive $5 off the $55 and $35 tickets levels).

The MAACO Bowl Las Vegas, which is owned and operated by ESPN Regional Television, will be televised nationally on ESPN HD. The 20th game will feature the top choice from the Mountain West Conference against the fifth pick from what will be the Pac-12 Conference. Last year's MAACO Bowl Las Vegas attracted the sixth consecutive sellout crowd as 41,923 fans saw No. 10 Boise State defeat No. 19 Utah 26-3. Last year's bowl week provided an estimated total of $28.6 million in economic impact courtesy of 34,425 out-of-town visitors to Southern Nevada. That reflected a one-year increase of more than $5 million.

''We drew the second-biggest crowd in our bowl's history along with record TV ratings on December 22nd last year so our executive committee feels that is a perfect date for this year's game as well,'' said Tina Kunzer-Murphy, MAACO Bowl Las Vegas Executive Director. ''Also, having a wonderful title sponsor like Maaco gives our game so much stability as we reach two decades on the map. We are so excited that they extended their partnership with us.''


Maaco, Inc.

Since 1972 MAACO's impressive growth has secured a dominant 47% share of the U.S. automotive aftermarket paint market. With extraordinary brand recognition, nearly 500 MAACO franchise centers in the U.S. and Canada, and system-wide sales approaching one-half billion dollars, MAACO is recognized by consumers, experts in franchising and the media for overall excellence and growth potential. The company has been cited numerous times in Entrepreneur magazine's annual Franchise 500 survey as No. 1 in its category. MAACO Franchising Inc. headquarters are in King of Prussia, Pa. For more information, visit www.maaco.com.


ESPN Regional Television/Event Ownership

The nation's largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. ? SEC, BIG EAST, Big 12, Mid-American, WAC).

ESPN Regional Television markets and/or owns several sporting events, including collegiate football events: Beef ?O' Brady's Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Fort Worth, Texas); BBVA Compass Bowl (Birmingham, Ala.); MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Sheraton Hawai'i Bowl (Honolulu); Texas Bowl (Houston); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.) and The Home Depot ESPNU College Football Awards. Collegiate basketball events: 76 Classic (Anaheim, Calif.); Champion's Classic (Madison Square Garden; debuts 2011); Charleston Classic (S.C.); Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan); All-College Basketball Classic (Oklahoma City), Sears BracketBusters. In addition, the ESPNU Warrior Classic (Lacrosse) and the ESPN National Golf Challenge. For more information, visit ESPNPlus.com.