Commemorative Logo Unveiled For 2011

Bowl also announces formation of Hall of Fame and welcomes new host hotel partners

LAS VEGAS - The MAACO Bowl Las Vegas will commemorate reaching the 20-year milestone by using a special logo in 2011 that was unveiled Tuesday by the game's organizers.

The 20th edition of the MAACO Bowl Las Vegas, which is owned by ESPN Regional Television Inc. (ERT), a subsidiary of ESPN, will be played Thursday, Dec. 22, 2011, at 5 p.m. PT (8 p.m. ET) at Sam Boyd Stadium. Televised by ESPN HD, the game will feature the top choice from the Mountain West Conference against the fifth pick from the newly formed Pac-12 Conference.

The logo, which will only be used through the calendar year, is blue and grey and prominently displays Roman numeral 20 (XX). The traditional MAACO Bowl Las Vegas logo will return in 2012. Last year's bowl week provided an estimated total of $28.6 million in economic impact courtesy of 36,050 out-of-town visitors to Southern Nevada. That reflected a one-year increase of more than $5 million. In its first 19 years of existence, the bowl has attracted more than 358,000 out-of-town visitors and pumped nearly $188 million into the local economy in non-gaming revenue alone.

''This game has grown so much over two decades and become a real mainstay in our sports community and a vital part of our economy,'' said Rob Dondero, president of the MAACO Bowl Las Vegas Executive Board of Directors. ''Reaching 20 years is something special, especially in the bowl business. It's amazing that we are already the 16th-oldest bowl game so we wanted to celebrate getting to this point with a special logo.''

The Executive Committee also announced the formation of the Las Vegas Bowl Hall of Fame, which will induct its first class as part of December's bowl week activities. The inaugural class of the Las Vegas Bowl Hall of Fame will be announced later this year and the Hall will welcome new honorees only once every five years.

''While we're a relatively younger bowl, our two-decade history is not lacking in special players, coaches and other contributors,'' said Executive Director Tina Kunzer-Murphy. ''The Committee thought that formally honoring the people who have helped us get where we are today is another great way to celebrate our 20th year. Also, we think inducting once every five years will make it even more special for the inductees.''

Kunzer-Murphy also announced that the bowl is welcoming two new host hotel partners as for at least the next three years, the Mandalay Bay Resort will be home to the Pac-12 Conference representative and the Hard Rock Hotel will house the Mountain West Conference team for the first time ever and also serve as the event's official media headquarters.

''Our bowl is in a unique situation in being surrounded by the world's greatest collection of resort properties and we have had the pleasure of partnering with many of those hotels over the two decades,'' Kunzer-Murphy said. ''We're continuing this tradition with bringing in the Mandalay Bay Resort for the first time while also returning to the Hard Rock Hotel for the first time since 2005 when it was the team hotel for the Pac-10.''

Tickets for MAACO Bowl Las Vegas XX will go on sale June 20. Prices are $25, $35, $55 and $100 and can be reserved by phone at by calling (702) 732-FANS. Prior to that, however, a 48-Hour Sale will be available to all previous ticket buyers on May 31-June 2 (receive same seats or upgrade before public on-sale date. Early purchasers will also receive $5 off the $55 and $35 tickets levels).

Last year\'s MAACO Bowl Las Vegas attracted the sixth consecutive sellout crowd as 41,923 fans saw No. 10 Boise State defeat No. 19 Utah 26-3.